Question Bank

Design an app for elderly users who want to stay connected with family.

How would you improve Instagram for creators who want to monetize their content?

If you were the PM for Google Maps, what would you build next?

What is your favorite product, and why?

What is a product you think is poorly designed? How would you fix it?

Why did Spotify launch podcasting? Was it the right call?

Should Amazon enter the healthcare market? How?

Who are Slack's competitors, and how does it differentiate?

How does YouTube make money? Walk me through the business model.

If you were CEO of Twitter/X for a day, what would you change?

What metrics would you track for a food delivery app?

How would you measure the success of a feature you just launched?

What is the single most important metric for Netflix, and why?

Engagement on your product dropped 10% last week. How do you investigate?

How many gas stations are there in the United States?

How many ride-share trips happen in your city per day?

Estimate the market size for electric toothbrushes.

How much storage does a photo-sharing app need per day?

How would you prioritize a backlog of 20 feature requests?

You have five features and time for two. How do you choose?

What frameworks do you use to prioritize? Walk me through RICE, MoSCoW, or Kano.

A critical launch is behind schedule. What do you do?

How do you handle competing requests from two important stakeholders?

Walk me through how you'd work with engineers and designers on a new feature from concept to launch.

What is an API? Explain it to a non-technical person.

What's the difference between front-end and back-end? Why does it matter for a PM?

Tell me about a time you led a team or project.

Tell me about a time you influenced people without formal authority.

Describe a conflict with a teammate and how you resolved it.

Describe a time you had to say no to a stakeholder.

Tell me about a time you used data to make a decision.

Tell me about a time you made a decision with incomplete information.

Why product management?

Why this company?

Why this role?

Tell me about a time you had to move forward on something with a lot of ambiguity, unclear goals, no clear owner, or shifting requirements. How did you navigate it?

Tell me about a time you failed, and what you learned.

What is your biggest weakness?

Design a product to help people start exercising again.

Design a streaming experience built for kids, like a kids' version of Netflix.

Design parking features for a maps app like Google Maps.

Design a product that lets neighbors borrow and lend things.

Design a refrigerator for someone who is blind.

Design an app to help travelers navigate an unfamiliar airport.

Design a crosswalk for a busy city intersection.

How would you improve YouTube's recommendation algorithm?

How would you improve Gmail?

How would you enhance Instagram Stories?

How would you improve an everyday water bottle?

How would you reduce rider cancellations on a ride-share app like Uber?

How would you improve Spotify as a podcast app?

How would you improve the experience for an Airbnb guest after a bad stay?

Name your top three apps and what makes each one work.

How would you tell whether a sign-up flow is well designed?

Pick a product you think nails its core experience and explain why.

You're the PM for Spotify. How would you grow revenue 5x over the next five years?

How would you 10x a language-learning app like Duolingo?

How would you win market share for Apple Maps?

Should Google enter the ride-sharing market? Make the call.

How would you monetize a free messaging app like WhatsApp?